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NEWS RELEASE
29 June, 2010
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PLEASE CONTACT
Campbell Barnum, Vice President
Tel: +1 502-895-2438
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D.D. WILLIAMSON LAUNCHES INNOVATIVE
PRODUCT IN EUROPE
MANCHESTER, UNITED KINGDOM -- (29 June 2010) -- D.D. Williamson has developed an acid-proof, Class One caramel colour for customers in Europe. The darkest Class One caramel colour in D.D. Williamson’s product line, the new product provides stability below pH 2.5 and in alcohol up to 65% ABV. Customers may label “Colour Plain Caramel” or “Burnt Sugar” depending on the function the product is serving in the food or beverage application.
“Flavour and beverage developers can now select a darker, Class One with acid stability, said Greg Kreder, Product Development Scientist. “It is minimally processed and demonstrates superior stability in acid compared to standard Class One caramel colours,” added Kreder.
If colour represents the purpose of the new product in the customer’s application, then “Colour Plain Caramel” is a label option. If flavour represents the purpose, then “Burnt Sugar” is a label option. The European Technical Caramel Association, chaired by D.D. Williamson’s Barry Foley, agreed on ‘decision-tree’ labelling of Burnt Sugar in November 2009.
Last week the company announced the product to the North American market.
For a sample of Caramel Colour 520 or Burnt Sugar 720, please contact your D.D. Williamson sales representative or e-mail info@ddwmson.com. D.D. Williamson manufactures caramel colour in Manchester, U.K.; Cork, Ireland; and four additional facilities located on four continents.
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Color with Confidence -- D.D. Williamson's wide array of natural colors, along with its sought after caramel color, helps sell 1.5 billion servings of foods and beverages every day. D.D. Williamson improves the allure of foods and beverages through visual appeal. A trusted and recognized provider of color solutions for the food and beverage industry, the company operates ten manufacturing sites on five continents. Visit www.ddwilliamson.com for more information.