PRESS RELEASE
June 29, 2008 |
PLEASE CONTACT
Campbell Barnum, Vice President
Tel: +1 502-895-2438
|
D.D. WILLIAMSON LAUNCHES
PURPLE SWEET POTATO COLORING
NEW ORLEANS, LOUISIANA, USA -- (June 29, 2008) -- At the Institute of Food Technologists' (IFT) annual meeting, D.D. Williamson announces the addition of purple sweet potato to its portfolio of natural colorings. Food and beverage processors can declare this coloring as "vegetable juice color" or colored with vegetable juice" on their product label's ingredient statement. Like other anthocyanin colorings, purple sweet potato provides an appealing red hue in acidic conditions. Potential applications include beverages, fruit preparations, sherbet, salad dressings and sauces.
"In our examination of colorants, purple sweet potato demonstrates impressive stability compared to other red colorants. It also gives our customers an alternative red when formulating new foods and beverages." said Margaret Lawson, Vice President, Science & Innovation and former IFT President.
Anthocyanins exhibit a reversible change in molecular structure as pH changes from acidic to basic. This change is characterized by a shift in hue from red to magenta to violet as the pH becomes more basic. Other anthocyanins in D.D. Williamson's porfolio include elderberry, red cabbage, and purple (black) carrot. The company offers a full line of additional non-synthetic colorings on display at Booth # 4319.
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Every day, more than 1.5 billion servings of food and beverages containing D.D. Williamson colorings are consumed around the world. D.D. Williamson improves the allure of foods and beverages through visual appeal. A trusted and recognized provider of color solutions for the food and beverage industry, the company operates ten manufacturing sites on five continents. The world leader in caramel color offers a broad spectrum of natural colorings, including colorMakerTM custom blends. Visit www.naturalcolor.com for more information.
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D.D. WIlliamson Colors, LLC 100 S. Spring Street Louisville, Kentucky 40206 USA 1-502-895-2438 Fax: 1-502-584-4489 www.ddwilliamson.com
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